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creative director/designer

18 Uppercut designs and collaborates with Mighty Jaxx, a creative studio that focuses on 3D design for art collectibles, to release an art figurine. The design is based on the label’s ident and balances its fusion of Asian and Western heritage with urban pop art. The figurine stands at 7” tall and is built from resin.

Limited edition of 300.

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product design

       
     

promo film

A series of teasers are made before the launch. The promo film is a remix of the label’s favorite films from 1964 - 如來神掌 (Buddha’s palm).

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promo01.jpg