BOHAN PHOENIX - OVERSEAS
       
     
       
     
       
     
       
     
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BOHAN PHOENIX - OVERSEAS
       
     
BOHAN PHOENIX - OVERSEAS

director/creative director/designer

18 Uppercut creates a music video for Bohan Phoenix's title track, OVERSEAS, off the OVERSEAS EP - produced by Ryan Hemsworth. OVERSEAS finds the rapper digging deep into his personal life, relaying stories about his childhood in China and as a young immigrant. Arriving amidst a Chinese government crackdown on hip-hop culture, including a ban on rappers and tattooed artists performing on television, the mere existence of OVERSEAS is an act of protest, re-establishing hip-hop as a vehicle for positivity and social change while challenging prevailing American notions about rappers of Asian descent.

       
     

music film

The film is directed with a simple, one-shot approach that leverage lighting, color, camera and subject together to produce an abstracted form of narrative in a minimalistic space.

       
     

interactive film

An interactive version of the film is co-created with Resn, a digital agency. Viewers are able to jump through multiple camera angles to see the evolution of the one-shot video execution. The site also included behind the scenes photos, lyrics and credits.

       
     

15S teaser film

 album cover art
       
     

album cover art

 alt album cover art
       
     

alt album cover art

000039 2.jpg
       
     
000002 3.jpg
       
     
15710038.JPG
       
     
15690011.JPG